Exhibitor Guide

Step 1: Planning

Create a project group and appoint a project manager. Decide what you want to achieve with the exhibition. Typical goals can be product launch, branding, sales volume, leads collection, meeting the target audience wherever they are. Make realistic goals on the number of leads, sales, visits, and more. Create a budget for the event, including stand-by, staff, hotel, travel, dining, etc. Declare products, services and prices to be profiled at the show. Decide how to collect and follow up customers and leads. Plan a stand that wakes attention and highlights the message. Schedule activities that match the message - The audience likes to try new things. Make a plan for how to collect leads and record names of stakeholders. Decide who will work with leads after the show and how this will happen. Decide who will use the stand, what to do and how to behave. Create detailed messenger schedule with deadlines and responsible person, from start to finish. Share invitations to all your contacts, on social media, online, and in stores. Tell you that you participate in ads in trade shows, local newspapers, social media posts, and on their own websites.